Turn Your Game Into a Sustainable Reality
Navigate the complete journey from development through launch and beyond with confidence in your business decisions
BACK TO HOMEYour Journey to Independent Game Success
In seven focused weeks, you'll gain practical knowledge for navigating the indie game landscape. You'll move from uncertainty about the business side to confidence in your ability to plan launches, build communities, and sustain development. The path from unknown creator to recognized indie developer will become clearer and more achievable.
Launch games successfully with realistic marketing plans that fit indie budgets and timelines
Build engaged communities around your games before and after launch
Secure funding through crowdfunding, grants, or publisher partnerships when appropriate
Navigate platforms like Steam, mobile stores, and console marketplaces with understanding
You'll approach indie development as a sustainable practice rather than a hopeful gamble. Business decisions will be grounded in market understanding rather than guesswork. The overwhelming aspects of launching games independently will become manageable steps you can tackle systematically.
We Understand Your Concerns
The business side of indie games feels overwhelming and unpredictable
You can build games, but making them visible feels impossible. The Steam store has thousands of releases monthly. Social media algorithms seem designed to ignore small creators. You post screenshots and updates that disappear into the void with minimal engagement.
Marketing advice online contradicts itself constantly. Some sources say wishlist numbers matter most, others focus on influencers, still others emphasize community building. You're not sure which strategies actually work for games like yours or if you have the resources to execute any of them properly.
Maybe you've considered crowdfunding but fear launching a campaign that fails publicly. You've seen successful Kickstarters but don't understand what preparation made them work. The gap between your current following and campaign requirements feels insurmountable.
Launch day approaches and you're terrified. You don't know if your pricing makes sense, whether your store page will convert visitors, or how to sustain momentum after the initial release spike. The business decisions feel like guessing games with your financial future.
Indie game business is genuinely challenging, and the landscape changes constantly. What worked two years ago might not work now. Without guidance from people who've navigated these waters recently, it's easy to waste effort on outdated strategies or miss opportunities entirely.
How We Demystify Indie Business
Practical Marketing Frameworks
We teach marketing strategies that actually work for small indie teams with limited budgets. You'll learn to identify your core audience, reach them efficiently, and build genuine connections rather than shouting into the void. Each tactic comes with realistic time and resource estimates so you know what's achievable.
You'll create an actual marketing plan for your game, not a theoretical exercise. This plan will guide your efforts from early development through post-launch support, giving you clarity about what to focus on at each stage.
Real Success Stories and Failures
Successful indie developers visit to share what actually worked for them, including the strategies they tried that failed. You'll hear honest accounts of launch experiences, revenue expectations versus reality, and how they adapted when plans didn't work out. This transparency helps you set realistic expectations and avoid common pitfalls.
Learning from others' mistakes is far less expensive than making all those mistakes yourself. You'll understand which risks are worth taking and which warning signs suggest you should adjust your approach.
Platform-Specific Guidance
Each platform has different requirements, opportunities, and challenges. You'll learn Steam's visibility systems, mobile store optimization, console certification processes, and how to choose which platforms make sense for your game. This knowledge prevents wasted effort targeting inappropriate markets.
We cover publisher relationships honestly, including when they make sense and when self-publishing serves you better. You'll understand what publishers offer beyond funding and how to evaluate partnership opportunities critically.
Your Seven-Week Business Intensive
A comprehensive exploration of indie game business fundamentals
Market Understanding
Learn to research your market effectively, identify realistic audience sizes, and understand competitive landscapes. Study successful indie releases in your genre to identify patterns and opportunities. Develop audience personas that guide marketing decisions throughout development.
Community Building
Master strategies for building engaged communities around your games. Learn which platforms serve indie developers well, how to create compelling content, and ways to foster genuine connections with players. Practice community management approaches that scale with your following.
Funding Strategies
Explore funding options including crowdfunding, grants, publisher deals, and self-funding. Learn what makes crowdfunding campaigns succeed or fail, how to prepare compelling pitches, and when different funding approaches make sense. Create realistic budgets for your projects.
Launch Planning
Develop comprehensive launch strategies covering pre-launch marketing, release timing, pricing decisions, and post-launch support. Learn store page optimization, press outreach, influencer relationships, and how to maintain visibility after launch day. Create press kits and pitch materials that journalists actually use.
Portfolio Project
Create a complete business plan for your game including market analysis, marketing strategy, budget projections, and launch timeline. Present your plan to indie developers who provide professional feedback. Refine your approach based on their insights and experience.
Weekly Structure
Classes combine practical workshops, case study analysis, guest speaker sessions, and hands-on planning work. You'll spend time analyzing successful and unsuccessful indie launches to understand what separates them. Between sessions, you'll develop your business plans and marketing materials.
Successful indie developers share their experiences throughout the course, providing current insights into what's working in today's market. These connections often lead to ongoing mentorship relationships beyond the course itself.
Course Investment
Focused training in indie game business essentials
Complete Indie Game Business Course
What's Included
Seven intensive weeks with experienced indie developers and business professionals
Guest sessions with successful indie developers sharing real experiences
Comprehensive marketing plan templates and business planning frameworks
Press kit creation tools and store page optimization guidance
Platform-specific guides for Steam, mobile stores, and console publishing
Crowdfunding campaign planning resources and pitch practice sessions
Access to indie developer community and networking opportunities
Complete business plan for your game ready to present to potential partners
Lifetime access to course materials and ongoing business resources
Knowledge That Compounds
Business skills serve you across multiple projects throughout your career. The community building approaches you learn work for any creative endeavor. The marketing frameworks apply whether you're selling games, consulting services, or pursuing other entrepreneurial paths. Most importantly, you'll gain confidence to navigate business decisions independently, knowing when to seek help and how to evaluate advice critically.
Strategies That Deliver Results
Our curriculum focuses on approaches that work in current market conditions
Current Market Focus
The indie game landscape changes rapidly. Strategies that worked five years ago often fail today. We update our curriculum continuously based on recent launches, platform changes, and algorithm updates. You'll learn what's working now, not what worked in the past.
Guest speakers share experiences from launches within the past year, providing current insights rather than outdated success stories. This keeps your knowledge relevant and actionable.
Realistic Expectations
We don't promise viral success or financial windfalls. Instead, we teach you to set realistic goals based on your resources and market position. You'll understand typical indie performance metrics, what success looks like at different scales, and how to measure progress meaningfully.
This honest approach helps you make informed decisions about whether indie development suits your situation and what sustainable success might look like for you specifically.
Adaptable Frameworks
Rather than rigid formulas, you'll learn adaptable frameworks that adjust to your game's genre, budget, and goals. A mobile puzzle game requires different marketing than a PC strategy title. Solo developers need different approaches than small teams. Our frameworks accommodate these variations.
You'll develop the ability to evaluate strategies critically and adapt them to your specific circumstances rather than following generic advice blindly.
Learning From Both Success and Failure
Studying only successful launches creates survivorship bias. You'll analyze both successful and unsuccessful indie releases to understand what separates them. This comprehensive view prevents you from copying surface-level tactics without understanding underlying principles that make strategies work or fail.
Supported Learning Journey
We help you navigate indie business with practical support
Honest Assessment
Before enrolling, discuss your game concept and business goals with an instructor. We'll provide honest feedback about market viability and whether this course addresses your specific needs. If another path serves you better, we'll recommend it. Your success matters more than course enrollment.
Ongoing Feedback
Your business plans and marketing materials receive detailed critiques from experienced professionals. This feedback helps you refine strategies before investing time and money implementing them. Learning from expert review is far more efficient than trial and error alone.
Network Access
Connect with other indie developers facing similar challenges. These relationships often evolve into collaboration opportunities, marketing partnerships, or simply supportive friendships with people who understand your journey. The indie community values mutual support.
Post-Course Support
Business questions don't end when the course does. You'll maintain access to our community and resources as you implement your plans. When you face new challenges during actual launches, you can reach out for guidance instead of struggling alone.
Indie game business involves navigating uncertainty, but you don't have to navigate it blind. With proper guidance and realistic planning, the path from development to sustainable release becomes clearer and more achievable.
Ready to Launch Successfully?
Here's your path forward
Make Contact
Reach out through the contact form or call us directly. We'll schedule a conversation at a time that works for you to discuss your game and business goals. This initial discussion is casual and obligation-free.
Discuss Your Plans
Share your game concept, target audience, and business concerns with an instructor who has indie experience. They'll explain how the course addresses common indie challenges and answer questions about content, outcomes, and whether the program fits your situation.
Evaluate the Program
If the course seems appropriate, we'll send detailed information about curriculum, schedule, and enrollment process. Review everything thoroughly and ask additional questions. We want you to feel confident about your decision.
Start Planning
Once enrolled, you'll receive preparatory materials before the first class. Meet your fellow indie developers, connect with instructors, and begin analyzing your market. The journey from uncertain developer to confident indie business operator begins.
Common Questions
People often ask about course timing relative to their development stage, whether they need a finished game to benefit, what platforms we cover, and how technical the content gets. The consultation call addresses all these concerns.
You might wonder about post-launch strategies, how to evaluate marketing results, or whether business knowledge applies to different game genres. We're happy to discuss any aspect of indie game business to help you understand what the course offers.
Your Game Deserves to Find Its Audience
The business side of indie development is learnable. The marketing strategies that seem mysterious now will become clear with proper guidance. Seven weeks from now, you'll approach launches with confidence instead of anxiety, knowing you have realistic plans grounded in current market understanding.
START YOUR JOURNEYQuestions about indie business? We're here to help.
143 Kamo, Minamiboso City, Chiba Prefecture, 299-2525
Phone: +81-27-027-8008 | Email: info@dornivapark.com
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